RISK VS. REWARD – “Both fortune and love befriend the bold.” The Roman poet Ovid’s words ring as true as they did 2,000 years ago. A millenium-and-a-half later, Shakespeare wrote, ”Oft expectation fails, and most oft there where most it promises.” Finally, our favorite, the lesser-known but still erudite Peter Drucker, who said, “People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.”
And there, as they say, lies the rub. It’s easy to take a risk when you have nothing to lose, but when the dream depends on betting your money, your fame, or even your very life, even the proudest thrill-seekers can succumb to caution’s warm embrace. Taking a real risk? Well, that’s just plain rare. There’s a fundamental reason why making real decisions and taking real risks is so hard. However one conclusion among many successful risk takers is: The greatest risk is never taking one at all.